About Us
I'm Nature by BBA Organic LLC is a California-based brand founded by Armenian entrepreneur Asya Grigoryan in 2021. Though newly established in the U.S., our experience spans over a decade of crafting high-quality cosmetics in Armenia.
We take immense pride in producing, manufacturing, and distributing all of our products in-house. This hands-on approach ensures that every item meets our rigorous standards of quality, craftsmanship, and sustainability. Rooted in deep cosmetic education and a commitment to conscious formulation, we create each product by hand in small batches to preserve the freshness and potency of our ingredients. Our minimalist, artisanal skincare is designed with quality over quantity in mind. We use only natural, non-toxic, certified organic, and vegan ingredients, carefully selected to ensure that each formula delivers impactful results for your skin without unnecessary additives. Thoughtfully crafted, our products harness the power of both active and secondary ingredients to provide skincare that is not only effective but also deeply nourishing.
Sustainability is woven into every aspect of our brand. Each product and package is created with respect for the environment, reflecting our belief that quality skincare is incomplete without a commitment to giving back. We raise awareness of the importance of sustainable choices and encourage a mindful, minimalist approach to beauty that proves luxury and eco-consciousness can coexist beautifully.
Our approach goes beyond skincare. It’s a way of life. Our mission is to inspire a peaceful balance between body and mind, helping you cultivate a routine that promotes wellness inside and out. We believe that skincare is more than a regimen. It’s a daily ritual that fosters self-care, confidence, and harmony.
At I'm Nature, we aim to empower you to embrace your natural beauty and make conscious choices that reflect your values, all while indulging in the best that minimalist, nature-based skincare has to offer.
Our Philosophy
Our philosophy is minimalism. Everything we create, starting with the formulation of the products, to their packaging, we use minimalism. Our notion lies in creating a brand, where everything and everyone coexists because of nature.
Every ingredient we use, whether active or secondary, is uniquely chosen for its clean, natural origins. We conduct extensive research to find the best and cleanest ingredients, ensuring each product meets our rigorous standards for quality and efficacy.
Our ideology is rooted in prioritizing quality over quantity. Our skincare culture begins with handmade, non-toxic, cruelty-free, and eco-conscious products that are primarily natural.
Our Mission
Our mission is to share our passion for a non-toxic lifestyle, a deep respect for the environment, and a commitment to health and wellness. We are dedicated to creating products that elevate the concept of clean beauty, crafting each one with care and purpose to enhance your skincare routine.
Our objective is to achieve exceptional quality through innovative yet simple formulas. We aim to expand the world of organic and natural skincare, empowering our customers with a wide variety of non-toxic products they can trust. Each new product is a step forward in our vision to provide skincare that is not only effective but also mindful of our planet.
I'm Nature by BBA Organic LLC exists to champion one essential skincare truth: the quality of a product is rooted in the quality of its ingredients. We invite you to join us in embracing a new era of clean beauty, where every step is a conscious choice towards a healthier, more sustainable lifestyle. Together, we can redefine beauty by celebrating purity, simplicity, and the power of nature.
Brand DNA
Drawing inspiration directly from the purity and power of the natural world, i'm nature reflects our belief that true beauty is born from nature and lives within each of us. We create products that nurture your skin with ingredients that are simple, pure, and derived from nature itself, embodying a minimalist approach to beauty. Every formulation is thoughtfully crafted to enhance health, celebrate natural beauty, and embrace the essence of who you are—because you are nature.
Sustainability
we are committed to reducing our environmental impact through thoughtful packaging choices. Our packaging includes PCR plastic, recycled from plastic waste gathered from oceans, helping to clean up our planet while giving new life to existing materials. We also use paper tubes and glass, both renewable and recyclable options that further minimize our footprint.
To protect our products during shipping, we pack them with biodegradable peanuts that dissolve in water, ensuring they leave no trace behind. These eco-friendly choices are aligned with our mission to protect the environment while maintaining the purity and effectiveness of our natural formulas.
Sustainability is an ongoing journey for us. We are dedicated to continuously improving our practices each year, working in harmony with nature to bring you products that are as kind to the earth as they are to your skin.
BBA Social Media
Dear BBA community, we appreciate you coming this far. It means you genuinely care about your skin and environment as much as we do.To follow our journey, you can subscribe to BBA's social media platforms, where we share backstage lab stories, history, and the process of product making daily. You can also follow our founder's social media pages, where she answers your questions on different interesting topics, gives effective DIYs, and talks about BBA Organic. Also, subscribe to us to get weekly newsletters from our founder.
Stay tuned to see the projects we do and the steps we take to achieve them by following these pages: